Well, according to [The Nexus Institute: KITSCH AND THE CRISIS OF THE WEST (pdf!), Rob Riemen said,
"... you will understand that if I talk about kitsch, I’m not talking about bad taste or bad art because if kitsch would be bad taste and bad art, it would not be interesting. Kitsch is much more than this. Kitsch is a form of aesthetics but it relates to ethics, it relates to values as well. And the key thing is that it has the pretension to be real. And so it makes us believe: yes, this is truly beautiful, or this is absolutely important, and this is very valuable, and so on and so forth. But it is kitsch, that is to say, it’s fake, it’s not real or if it was, it’s a lie."

With that in mind please rate the above on the Likert scale of -3.14159 (don't know what that is!) to +3.14159 (definitely Kitsch!).